65% of the B2B companies consider lead generation by LinkedIn as successful.

Social media lead conversion rates are 13% higher than the average lead conversion rate.

What comes to the mind when we think of social media is brand building and normally you don’t associate lead generation to this media.

But that is really underplaying the strengths of the social media and the truth is far from this.

Done right, you can use sites like Facebook, LinkedIn, Twitter, Instagram, and Pinterest to generate quality leads and the icing on the cake is, it is very cost effective.

40% of people spend time socializing on social media than face to face.

I suggest you capitalize on this information by employing social media for lead generation.

A gist on how to go about the same:

·    All the information you need about your target audience is readily shared in social media.

·    Add to this the sheer number of users and you have for yourself the best possible platform to search for your audience and turn them into quality leads.

·    Know your audience.

·    Know which social platform they are active on.

·    Don’t commit the mistake of fishing for leads from the wrong channel.

·    Demographics changes platform to platform.

·    Take into account these changes when selecting channels. For instance – B2B marketers prefer LinkedIn the most followed by Facebook and then Twitter. 44%, 39% and 30% respectively.

·    Use short and engaging content. Resort to visual media, they specialize in riveting your audience’s attention. And the speed at which your content runs needs to be much faster on this platform as compared to your blog.

·    Use social media management tools like Buffer, Hootsuite to execute campaigns across multiple social media channels.

Saves time and effort and the risk of human error in manually posting content regularly across channels is minimized to a great extent.

Conclusion:

When we talk about ROI, one of the areas that is really focused upon is lead generation.

With the advent of marketing automation software, it is now possible to design a strategy that produces more leads by giving better insights into your customer’s profile, optimally linking sales and marketing functions

It give you more control over your audience and improving social conversions.

Generating online leads is the lifeline of any organization and it has to be accorded bottom line importance.

To me, there is no other way to treat this significant aspect of business.

Also Read: How Can Online Leads Lift Your ROI